CHAARG
Branding and Social Media

CHAARG is a wellness community for college women at 105 universities that encourages girls to find their fit. My challenge was to create the event branding for the CHAARG Tour– a wellness experience held in 3 cities to bring girls across the country together. I designed the identity for the event that would be across social media platforms as well as the tour apparel given to the girls attending the tour.

Social Media

In order to reach their members at their 105 universities, social media is an important part of CHAARG and reaching out to their audience. Because of this, the Instagram content was vital to promoting the event and had to peak CHAARG memers’ interest. I accomplished this by using state outlines to highlight the location, and used a selection of pinks to add playfulness.

Brand Activations

Outside of social media, CHAARG gear and the website are important to spread the word on campus about the community.