Branding & Pattern Design | Hasbro Co-op 2017

Play-Doh is a timeless brand that has been a part of childhood experiences for decades. When working on the new Academy line, it was important to stay true to the brand while also creating something new and exciting. The result was a playful pattern I designed that was stamped into Play-Doh to create a fun and ownable experience.

Due to confidentiality reasons, I am unable to show my process and ideation on this project. If you’re interested in learning more, feel free to reach out and I’d love to discuss further about this project and my time at Hasbro.

excited is an understatement: part 3 🤩

Nothing is better than seeing your work complete and on shelf!